Handmade jewellery is produced by working the metal into shape using traditional tools to bend, hammer, saw, file and polish. Custom jewellery is often designed and made this way. This is the best way to ensure the quality and consistency of the metal strength and settings. Jewellery created this way has much better durability and longevity. It will also usually be more structural and wear resistant.

Jewellery created this way will also allow for custom design and adjustment at any stage of its creation. Mass produced jewellery is often an imitation of the original handmade and traditional version. It is cast and is cheaper to purchase but not always great for longevity. It often can become expensive in the future to repair or replace if it is not looked after particularly well.